Urban DogUrban CatProductsLearning CentreShop Online
My AccountView Cart Contact Us FAQs Retailers Company Site Map Home

earthwash_shampooEarthwash Shampoo

"Skin pH" is a term meaning "Potential of Hydrogen" and is used to measure the degree of acidity or alkalinity in the outer layers of the skin. It is measured on a scale ranging from 0 to 14 where the center of the scale, 7, is neutral (neither acid nor alkaline). A reading below 7 indicates that the substance being measured is acid and above 7 is alkaline. The pH system works in 10-fold multiples and each pH unit represents a 10-fold difference in alkalinity. For example, a soap with a pH of 10.5 has 10-times the alkalinity of a soap of pH 9.5.


The Acid Mantle - Anti-oxidant, Water Repellent, Bacterial Inhibitor and Protein Hardener

The acid mantle protects skin in several ways:

Antioxidant - The lipids (fats) in the mantle are sacrificially oxidized to protect the underlying skin from excessive oxidation. This is why "whiteheads" - which are un-oxidized sebum in pores - turn into "blackheads" as the sebum is oxidized.

Water Repellent - The fats in the mantle repel water from the skin much as the oil on a duck's feathers repels water. This keeps water from loosening and damaging the skin's outer layers of hard protective proteins and renders the skin less vulnerable to damage and attack by environmental factors such as sun and wind and less prone to dehydration.

Bacterial Inhibition - The acid pH of the mantle inhibits bacterial growth on the skin. The acid pH especially inhibits the growth of foreign, pathogenic bacteria and fungi. Thus, the skin remains healthier.

Maintains Protein Hardness - The outer skin proteins are made of keratin, a very hard protein that is also used in nature to make horns on animals. Keratin must be kept at an acid pH to maintain its hardness by keeping the protective proteins tightly bound together. More alkaline pH soften and loosen the fibers of keratin and create gaps in the protective covering. This allows more allergens, irritants, bacteria and viruses to penetrate into the skin.

Damage to the Skin Barrier and Skin Conditions

When the skin's barrier function is compromised, damage occurs that can produce:

• bacterial infections
• fungal infections
• allergic sensitivity responses
• irritant dermatitis
• blotches and rashes

Skin problems may become more severe when the skin becomes more alkaline. "Mild" soaps often damage skin. They are often alkaline (pH 9.5-11), and remove the natural acid protection as well as extracting protective lipids (fats) from the skin. In addition, such soaps often have high levels of synthetic detergents, which both strip away the mantle and loosen the protective keratin proteins. Irritated skin tends to have a more alkaline pH, and washing with the wrong soap can increase this alkaline state and make the skin even more vulnerable to irritation and infection.

Available in a 250ml flip- top bottle

Printer Friendly